Social Media & Digital Marketing

Step 1

Defining Your Goals

Before we begin discussing your social media strategy, we first learn about you, your company and your overall goals for the year as well as your past social media experiences. Common goals include:

Increasing Brand Awareness: Social media does this well when brands create meaningful content for audiences to return to and enjoy.
Higher Quality Sales: Focused ad targeting and high quality promotional campaigns help match your business with the most relevant audiences.
More In Person Sales (for brick and mortar businesses): If you are a local business such as a hair salon or restaurant that would like to drive more in-person business, we make sure your social incentives appeal to local markets.
Improve ROI: Evaluations of your current ad spends and and social media efforts will help you increase your ROI.
Creating a Loyal Fanbase: Do you have a lot of follower engagement? Should you have more? High quality content, rapid response times and customer engagement helps to both grow your brand awareness and assists in creating return customers.
Learn More About Your Market: One worthwhile goal is to learn more about what your competitors are doing well and use this knowledge to better focus your marketing strategy.

View Our Porfolio Start Your Project

Step 2

Research Audience

Once your goals are defined, we research your audience and evaluate which social media channels will give you the greatest benefits.

For example, Yelp is a helpful resource for restaurants and service providers. Instagram, a visual medium, caters primarily to millennial ages 19-29. As for Facebook, 89% all users are women.

Every social channel has its strengths. It is our job to help you utilize these channels effectively to promote your brand.

View Our Porfolio Start Your Project

Step 2

Research Audience

Once your goals are defined, we research your audience and evaluate which social media channels would give you the most benefit. For example, Yelp is a great resource for restaurants and service providers. Instagram, a mainly visual media, caters primarily to millennial ages 19-29, and 89% of all Facebook users are women.

Every social channel has its strengths. It is our job to help you utilize the channels best for you business in the most effective way possible.

View Our Porfolio Start Your Project

Step 3

Custom Strategy

Social media is more than just posting and engagement. It's strategy and consistency.

Your custom social media strategy is based on your yearly goals, audience research, competitor evaluations and quality content creation. The strategy guide includes a six month step by step plan with realistic milestones.

Bear in mind, it usually takes about 6 months for a good social media campaign to begin to gain traction and results. We give monthly progress reports and growth evaluations to help you stay on track to achieve your goals.

View Our Porfolio Start Your Project

Step 4

Quality Content Creation

Clu Creative Media is a full service content creation company that specializes in video production, motion graphics, narrative writing, graphic design and web design. We combine the strengths of our team to create quality postings that tell the story of your brand.

View Our Porfolio Start Your Project